Web Fic
Chapter 158
Chapter 158
Chapter 158 Endorsement
The conference room was filled with the resounding and powerful voice of Laurel.
She said, “This is a preliminary plan for the investment and promotion project of Daybreak Mall. You
can now share your personal ideas. You don’t necessarily need to have feasible suggestions. Just say
whatever comes to your mind. This can inspire everyone’s creativity.”
The meeting room was quiet.
It seems that everyone did not come up with better suggestions.
-After all, they had previously conducted temporary research. on this project. However, it seemed that
no one could solver the current situation.
In the end, Daybreak Mall indeed turned into a so-called “abandoned building”. Even the company’s top
management had given up on this project. They did not invest any effort into redoing the project. They
seemed prepared for the loss.
So at that moment.
Project team member Arturo Coventry spoke up, “Ms. Lambert, I don’t have any suggestions for the
project at the moment. However, I have some questions about your planning for the project.”
“You said,” Laurel nodded.
Chapter 158 Endorsement
1 Jan Vouchers
“First, you mentioned promoting the shopping mall, and I agree with that. Initially, the management
team was overly confident about this project. They believed that with the reputation of the Lambert
Group, they would automatically gain market recognition. Clearly, this was a failure. So, I fully support
your idea of creating hype around the shopping mall. However, I am not entirely convinced about your
second suggestion. You propose attracting luxury stores to set up shop. To be precise, it’s not that I
don’t agree, but I find this task somewhat unrealistic. If we had promoted the shopping mall during the
initial stages of development, attracting tenants wouldn’t have been difficult. But given the current
circumstances, it is highly unlikely that we can regain the trust of luxury brands, especially high-end
ones. You just
mentioned offering rent reductions or signing a profit-sharing agreement. Of course, for us, this means
increasing costs to provide incentives to the businesses. However, for the businesses, they would have
to bear additional expenses for operating a new storefront, such as renovation, inventory, wages,
taxes, utilities, transportation, and so on. These costs. are quite high. When businesses cannot see a
promising future, it becomes challenging for us to convince them. As for the third point, you mentioned
creating a large-scale e- commerce market. I’m not quite sure what you mean by that.”
“I’ll answer your third point first,” Laurel explained to Arturo. “The so-called large-scale e-commerce
market is to turn. Daybreak Mall into an online sales platform. We will create a dedicated Daybreak
Mall transaction app. We will utilize internet celebrities for influencer marketing. At the same time, we
will provide home delivery service.”
“Are you saying that we will take the online marketing approach for Daybreak Mall?” Arturo asked. He
couldn’t help
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Jill Wouchers
but feel skeptical. “But Daybreak Mall is positioned as a high- end establishment. Wouldn’t it appear a
bit low-class if we go down that route? Also, what do you mean by ‘internet celebrities’ that you
mentioned?”
Laurel just remembered something.
Ten years ago, internet celebrities were not popular yet. NôvelDrama.Org (C) content.
All of them were celebrities.
She explained, “Celebrities who can sell products.”
“Are you talking about endorsements?” Arturo still didn’t quite understand.
Laurel thought for a moment. “Something more immersive. than endorsements. It’s celebrities live-
streaming to sell products.”
“Would the celebrity be willing to do this?”
“I would make them willing,” Laurel affirmed.
Nonsense.
E-commerce was so profitable. Ten years later, celebrities were selling things everywhere.
Now she only needs to copy the online sales methods of ten. years later. It is not difficult at all to
succeed and make a profit.
This was also an idea that suddenly occurred to Laurel.
She was ultimately grateful that she had lived ten more years.
Chapter 15 Endorsement
Arturo listened to Laurel’s explanation, still somewhat skeptical.
713 Mouchers
Laurel was also difficult to say clearly. Anyway, everyone understood after she made it. She didn’t want
to waste time in the meeting either. She continued, “Now let me talk about your second concern.
Indeed, I admit what you said. When businesses cannot see the prospects, they won’t just spend
money on investments for no reason. However, not all projects in the market are solely based on profit.
They also involve personal relationships. The Lambert Group has been in the real estate business for
many years. We have collaborated with numerous businesses strategically. There are also many
businesses that have thrived with our support. I don’t believe that everyone will shut us out. What we
need to establish now is the determination to do this. Without visiting each business and discussing
cooperation, we are not qualified to make hasty conclusions.”
“Yes,” Arturo said respectfully.
“So, does anyone else have any doubts?” Laurel turned her head to look at the members of the project
team.
Everyone chose to remain silent.
After all, as Laurel said, no one can be certain of failure before they have even tried.
“Since there isn’t any, I will now officially start assigning tasks, Laurel said without hesitation. She
continued, “We will have a three-point plan. You will be divided into three small groups, each with their
own responsibilities. Amber Charnell.””
Laurel called out the names of the project members.
Chapter 158 Endorsement
“Yes,” Amber agreed.
“You were responsible for liaising with the advertising media department and carrying out the
promotional marketing work for Daybreak Mall. My requirement was that Daybreak Mall must have
television advertisements, appear on the cover of popular apps for at least three seconds, appear on
city LED screen advertising spaces, and invite a frontline celebrity to endorse Daybreak Mall. I would
make necessary edits. It was essential to do a good job in promoting and creating momentum.”
“Yes,” Amber said respectfully.
“Henry Compton.”
“Yes.”
“You are responsible for planning our merchant list for investment. First, determine three to five luxury
stores that must be secured. Let me review them before finalizing. I will accompany you to negotiate
the terms of entry. Additionally, plan the overall investment plan and calculate the profit revenue after
the investment.”
“Yes,” Henry quickly agreed.
“Arturo,” Laurel called again.
“You are responsible for building the e-commerce platform. I will provide you with the plan I have
created for you today. Just follow the plan I give you and implement it. If you have any questions, you
can directly approach me for
communication. We will solve it together.”
“Received,” Arturo replied.
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Chapter 15 Endorsement
JGB Wouchers
“Three groups will be assigned to you. You are responsible for allocating the members of the groups
yourselves. After the allocation is completed, give me a list. Let me know what each of you is
responsible for. Before the end of each day, your need to report on the progress of the day’s work,”
Laurel instructed.
“Yes,” everyone answered respectfully.
“Within half a month, I need results,” Laurel took out her phone and checked the date. “Provisionally set
for the 28th of this month. I want to redevelop Daybreak Mall. Before that, all the work in your hands
must be approved.”
“Yes.”
“Adjourned.” Laurel announced the end of the meeting without even summarizing.
Everyone seemed to be a little unable to keep up with Laurel’s
pace.
Laurel had already gotten up and left.
If they hadn’t experienced it themselves, they really couldn’t imagine that a 22-year-old girl who had
just graduated from college could have such courage and ability. They even felt that this woman had
already been through countless battles. They believed that as long as they followed her pace, they
would be invincible in battle!